Inspired by classic and iconic American clothing or style icons. Also refers to a movement towards domestically-produced goods, especially clothing, touted by blogs like A Continuous Lean. "Heritage" brands who have a history of producing stuff in the US, like Filson, Levi's, and Red Wing fall under this umbrella, as do new brands inspired by them, like Engineered Garments, Post O'Alls, and Woolrich Woolen Mills.