Alexander Wang Turns His SoHo Store Into a House of Cards

Alexander Wang Turns His SoHo Store Into a House of Cards

Retail store layouts are an easy way to entice people to come shop besides selling awesome clothes. If there was an award for coolest store, Alexander Wang would win for the SoHo, NYC location.

Wang, who recently gave 100 fans of his brand the chance to get as much free clothes as they wanted, has built jumbo-sized house of cards displays throughout his storefront to highlight his new Objects No. 3 collection that features the coolest street goth accessories.

If you thought the pool toy was crazy, take a look at boxing gloves, jump rope, candle holders, and bottle openers. if you dig random fashion-related pieces, this is the collection for you. But you'll be in for more than a treat when you see this retail space.

Visit the store at 103 Grand St., NYC.

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Tags: alexander-wang, soho
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