Art Direction: DONDA
"Simplicity"—that was one of the words tweeted by Kanye after his hiatus from social media in 2012 (which has now been deleted, as have all of his other previous tweets). Kanye went ultra minimal for the album art of his sixth solo album, Yeezus, giving it no cover at all—just a CD in a clear case sealed by red tape.
During a rant at the Governor's Ball music festival in New York on June 9, Kanye stated that he wanted the music to be the focus of the album. He said, "You know with this album, we ain't drop no single for radio. We ain't got no big NBA campaign or nothing like that. Shit, we ain't even got no cover." Kanye and his team applied the same philosophy of legendary Braun designer, Dieter Rams (who created clean product designs that were feature-focused), to Yeezus. A strip of red tape, which also went through a couple of design changes from the initial image spread online, holds the album together and adds interest to the standard disc by bringing attention to the opening of the jewel case.
The initial image that was tweeted by A.P.C. founder, Jean Touitou, had the text "Please Add Graffiti" above the album. While that version was removed after a few hours and replaced with just the album, Kanye fans immediately ran with the directive and began making their own Yeezus covers, which are being compiled on the Tumblr, YeezyGraffiti.com. As of last week, the original "Please Add Graffiti" image was spotted in multiples on the streets of NYC, and fans have been adding tags and drawings to show their support.