Sir New York has gone from being an unknown brand to being worn by gaggle of rappers in recent times. With success comes people who want to attach themselves to the brand name. To mock how far some thirsty individuals go for fame, the athleticly goth brand staged a fake reality show, Love & Sir New York. Instead of old rappers and their multiple ladies fighting over fame and dating, the brand plotted models against each other. Miguel and Luis get into fisticuffs and hurl insults that are commonplace around the fashion industry—all while wearing the brand's clothes that find crossroads between the gym and street style.
Although Luis and Miguel want to become the faces of the brand, it looks like higher-profile candidates have made a run for the position, too. Wiz Khalifa wore his fair share of Sir New York in his most recent video, and the A$AP Mob has long been known to sport the garments.
Watch the video above to see who prevails—if anyone at all.