Clément Beauvais uses his talents as both an artist and a director to present an original new media campaign entitled Water & Ink for Solidarités International, an organization that helps disaster victims. For this particular campaign, Beauvais tackles the subject of unsafe water by using only water and ink to visually display the campaign's message. He uses water to draw out a complete concept that you cannot see initially. Then he applies a drop of ink that disperses through the water to reveal a stunning subject and message. It's unique and brilliant. There is a short video campaign that shows the audience just how powerful the message is, in this case: The lack of clean water in the world, the silent killer.

[via MyModernMET]