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The 50 Greatest Japanese Brands of All Time From the SS11 lookbook. via Soph.net

SOPHNET. was launched in 1998 and has had the attention of fashionable Japanese men ever since. As a brand that walks the line between pure streetwear and higher-end clothing, SOPHNET. appeals to both markets and everything in between. Designer Hirofumi Kiyonaga remains homies with Hiroshi Fujiwara aka the godfather of Harajuku and the SOPHNET. aesthetic stems from their times pioneering the fashion scene in the late '80s and early '90s. If the general trend of streetwear brands is trying to grow up, it looks like SOPHNET. beat everyone else to the adult table.

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