It’s been a downhill road in terms of endorsement deals after Chris Brown’s infamous incident with Rihanna in 2009. Losing deals from both Wrigley and the “Got Milk” campaigns probably hasn’t hurt his pocket, but losing them meant more harm than good. The fast-rising R&B superstar lost a ton of exposure and his image was forever tainted.
Three years later all is sort of well because there is still a majority of the public who haven’t forgiven him. But that hasn’t stopped Wilhelmina International from signing him. The modeling agency has announced it has signed Breezy to its artist management division, where it will try to get Chris Brown back on the endorsement train, which will include fashion and beauty licenses. Brown states that "Art and style has always played a significant role in my life” But after his recent Halloween costume controversy and being named Worst Dressed Man by British GQ its hard to say they were positive. It’s a tough sell for Wilhelmina, because when was the last time anyone’s ever bought spoiled milk?
[via wwd]
