Designer: Reagan Campaign
Purpose: Presidential Election, Ronald Reagan v. Jimmy Carter
This poster, for the 1980 presidential campaign, painted Reagan as a government “outsider” and someone who was in-touch with the common man. The picture of Regan in a cowboy hat, with drawings of the Statue or Liberty, New York City, Washington D.C., farmland and the American flag as a backdrop, worked to further propelled this idea. Reagan went on to win this election.