Origin of the Name: "Black as in the color and scale as in the balance of life. For us, we chose black because we gotta put color in our everyday life and the color means figuring what everyday life is, getting to our goals, completing our goals. Just figuring it out everyday. I'm a libra, so the scale is definitely on the balance side and that's where the scale comes from. And black is my favorite color and its always been something I've been attracted to." - Mega, Supply & Demand, 2011 

Mega and Black Scale have cornered the black market with the dark, mysterious matter in their goods. Establishing themselves as the anti-government, anti-religious brand and supporting rebellious youth is one of the more brilliant brand moves we've seen in the streetwear community. So when guys like A$AP Rocky latch on, the movement follows.