The 50 Most Stylish Neighborhoods in the World

12. Sinsa-dong

Location: Seoul, South Korea
Map
Notable Businesses: bloom and goûté, Paul Smith, Gallery Yeh, Tea Tree Hotel

Sinsa-dong is an area of South Korea that's home to several department stores, boutiques, restaurants, and coffee shops. The Sinsa-dong Garosugil, also known as the Sinsa-dong tree road, is known as the "road of artists." Garosugil is full of outdoor cafés and vintage shops, and street vendors push everything from jewelry to soap. The scenery attracts tourists, but it doesn't feel like a trap as the neighborhood still caters to artists. Gallery Yeh was the first art gallery to hit the area back in the early '80s, and other similar establishments followed over the years. In the '90s, young artists starting moving into the neighborhood, and designers started launching their own brands in the area, giving it the nickname "Designer Street." Case in point: Paul Smith's three-story flagship store. Inside the quirkily-designed stone building is a spiral staircase lined with art, some of which is from the designer's personal collection.

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