Providing solid, affordable outerwear, it's been a hit with everyone from streetwear dudes to even preppy guys, as a lookbook shot by F.E. Castleberry of Unabashedly Prep has shown. The unpretentious brand has managed to achieve a balance of staying relevant without being super-trendy, which helps explain its mainstream appeal. Despite that, they also make product that appeals to dudes who want more unique, of-the-moment pieces like fair-isle down vests.