Naked & Famous

Scratch & Sniff Jeans? Glow-in-the-Dark Denim? Only the quirky minds at Naked & Famous can come up with this stuff, let alone sell it. Exclusive jeans for Barney's and collaborations with denim company Momotaro also show that they can make stuff for the luxury crowd and hardcore denimheads. They're also prepping to launch a full collection next year, so they're definitely worth watching out for.