Breaking! Slightly Longer Boxer Briefs Supplant Regular Boxers For Market Share

Breaking! Slightly Longer Boxer Briefs Supplant Regular Boxers For Market Share

Seriously, the first sentence of this VERY IMPORTANT NEWS DISPATCH is the following: "The dollar share of the men’s underbottoms market held by the long-legged brief silhouette last year, up from 31.9 percent in 2009." LOL at "underbottoms" is that what we're calling them now? Anyway, overall underwear sales were up 10.7 % last year and long boxer briefs moved up from 31.9% in 2009. That's it, green light, forget what the senators are telling you, rock your saggy jeans even lower. 

[via WWD]

Tags: boxer-briefs, underwear
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