18. Celebrity: DMX
Clothing lines: DMX Authentic, Earl Simmons Signature Collection
Launch date: 2006
Fail date: 2007
Reasons for the fail: Hmmm, maybe because its launch came about 7 years too late? DMX was at the height of his fame in the late ‘90s; by 2006 Dark Man X was better known for parole violations than music. Year of the Dog... Again? Not so much.