Inspired by the up-and-coming rapper Asher Roth, UNDRCRWN created the Varsity Sport collection to support Roth's debut single "I Love College". The collection, which hits stores this spring, consists of a letterman jacket, sweater, sweatshirt and tee. "Asher and UNDRCRWN both embody a youthful varsity flavor. Asher already wears and represents our brand. We both create a product based on creativity, craft and humor," says Dustin Canalin, Creative Director.
Founded in 2005, UNDRCRWN has quickly established themselves as a luxury basketball lifestyle brand that goes by the tagline the "Brand for Champions." To see all the pieces A.Roth will be rocking in a suburb near you, hit the jump...
.jpg)
erik March 12th, 2009 at 04:54 PM
Hip hop hits all cultures! Nerve and DJ Arkitekt, a Minneapolis based Hip-Hop duo, have been hitting the nightclubs of the Twin Cities hard in the past couple months and have been seen gracing stages all over with their hybrid of styles coming together in an exciting way. They are set to drop a new album entitled "Dolla Bill Affair" this upcoming June. A mix of their differing influences, it's sure to be something that you haven't come across yet! Check them out at www.myspace.com/nerveanddjarkitekt E-Funk Productions