Get an Exclusive Look Inside BAIT x NBA 2K's Mega-Activation at ComplexCon 2017

The BAIT and NBA 2K booth was arguably the place to be at ComplexCon 2017.

"We're probably one of the biggest booths at ComplexCon," says Eric Phan, chief marketing officer at BAIT, and that's not a hyperbole. Speedy Morman sat down with both Phan and Mike Howard, NBA 2K's soundtrack supervisor, at the BAIT x NBA 2K activation to learn more about the brands working together for ComplexCon this year. From a special gaming tournament to exclusive merch, a lot went into their booth this year—there was even special Hollywood memorabilia at their massive set-up, including a DeLorean DMC-12 car from Back to Future (movie nerds, that one's for you). 

So to get a feel for this activation, for those who missed it, along with details on how NBA 2K and BAIT's partnership came about, check out the Complex News exclusive footage above. 

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