"We're probably one of the biggest booths at ComplexCon," says Eric Phan, chief marketing officer at BAIT, and that's not a hyperbole. Speedy Morman sat down with both Phan and Mike Howard, NBA 2K's soundtrack supervisor, at the BAIT x NBA 2K activation to learn more about the brands working together for ComplexCon this year. From a special gaming tournament to exclusive merch, a lot went into their booth this year—there was even special Hollywood memorabilia at their massive set-up, including a DeLorean DMC-12 car from Back to Future (movie nerds, that one's for you). 

So to get a feel for this activation, for those who missed it, along with details on how NBA 2K and BAIT's partnership came about, check out the Complex News exclusive footage above.