Lamborghini introduced its personalization program, dubbed Ad Personam, back in 2008, but it never really took off. Since then, customization has become a huge advantage for competitors such as Rolls-Royce and Ferrari, which personalized every single car it sold in 2013. The bull couldn't keep sitting around getting sonned by horse, so Lamborghini announced an Ad Personam revival in February at the Geneva Motor Show.
Of course, the program has its limits. Lamborghini doesn't want its cars to end up looking like Donks. Customers can visit the Lamborghini factory in Sant'agata Bolognese, Italy to lace up their Aventadors and Huracans with two-tone exteriors, forged carbon fiber detailing, custom colors, emblems and monograms, and matte rims.
A few examples have already trickled out this year, and they've made us love Lambos more than we thought was possible. See why customization will become a major part of the Italian supercar manufacturer's business with The Best Cars From the Lamborghini Ad Personam Program.