Poor Lawrence Frank. The man looked like he was going to have a solid future as a head coach when he started his career with 13 straight wins with the Nets—the most consecutive wins to begin a head coaching career. That turned out to be his biggest accomplishment, however, as he eventually started coaching the Nets to losing seasons and got the boot as head coach after the team started the 2009-10 season to a 0-16 record, which they finished with a 12–70 record. Frank's latest low is getting demoted from assistant coach to making daily reports by current head coach Jason Kidd (who's not doing so hot himself). It's an unfortunate turn of events, but it's also a parody-ready turn of events.

Enter Lawrence Frank Daily Reports, a blog that uses the fallen coach's now overpaid job as a basis to make some extra jabs at the Nets, who probably deserve it after getting their asses handed to them by a bad Knicks team, 113-83. (It's inexcusable to lose by 30, but to be fair, the Knicks did blow out the Magic 121-83 the next game.)

Targets include:

  • Getting torched by the Knicks: "The Knicks shot 71% in the first quarter. 71%! You really look like you could use a defensive assistant with NBA head coaching experience. (Joke! A wise man from Queens once said, "I guess I laugh to keep from crying.")"
  • The Nets shouldn't be that excited to face Milwaukee for clear reasons: "The Bucks are a pretty horrible team, but they scare me for a few reasons and not only because, obviously, the Nets are also a pretty horrible team."
  • Implying how Kidd should really get used to the concept of game film: "IT'S HOW COACHES PREPARE FOR OTHER TEAMS. IT'S LITERALLY A FILM OF GAMES THAT OTHER TEAMS HAVE PLAYED. COACHES WATCH IT BECAUSE THEY CAN'T BE AT EVERY GAME IN PERSON AND THEY LIKE TO KNOW WHO THEY'RE PLAYING AGAINST AND WHAT KIND OF OFFENSIVE AND DEFENSIVE SCHEMES THEY USE SO THEY CAN PREPARE TO TRY TO BEAT THEM."

It's funny because the shots have some truth to them. There's probably going to be a lot more jokes from the blog, as well as the rest of the basketball-watching world, if the Nets keep going on like this. The only advice one can give to Frank is to just keep on trucking.

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[via Lawrence Frank Daily Reports]