British design firm, Jelly Products, has unveiled a wheel that is supported by shocks instead of spokes. The built in suspension system, called the Loopwheel, is a cool new development for the compact bike industry, which is always looking for ways to make things smaller, more efficient and better looking.

The Loopwheel recently blasted through its Kickstarter goal and, if all goes as planned, you may see it in your local bike shop by the end of the year.

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[via Inhabitat]