How do you throw a party? By hiring multiple DJ sets and by having a legendary skateboarder that has shows called Fantasy Factory and Ridiculousness as your host. Rob Dyrdek, Bleached, Brody Jenner, Ryan Schekler and were in attendance to launch the new line of sunglasses called IVI. The glasses feature Carl Zeiss Vission sunlenses and can be found in many styles on the website

[via IVI]