Volvo likes endorsement deals. Volvo likes social media. Volvo likes the idea of selling 800,000 cars per year by 2020. Volvo now officially likes Jeremy Lin too.
Volvo is really trying to Lincrease operations in China right now, largely because the company is now owned by Chinese automaker Geely. Linterestingly, Volvo has said nothing about the actual terms of the agreement. Linstead, Lin's character, (L)intelligence, perseverance, and pursuit of excellence are cited as reasons for the partnership. These aspects of his Lindividuality are no doubt second to his 664,000 Twitter followers and legion of Chinese fans who are totally Linfatuated with him.