Dres and Mr. Long rejoice! Your rejuvenated relevance has won an award for Kia Motors. Today, at the New York International Auto Show, the brand revealed the 30 second spot was tapped by Nielsen as the 'Top Automotive Ad' of the year.
While at it, Kia also debuted a mid-cycle refresh of the Soul, the vehicle which made the furry hoodrats famous. Along with projector headlights, and LED running lamps, the quirky crossover's 2.0L engine has received a nice 18hp bump, bringing its final output to 160 horses - all while delivering 27mpg city and 33 mpg highway fuel economy.