Brand: adidas
First Signature Sneaker: Adidas Consortium "Harlem" Collection

A$AP Rocky has already been accepted into the adidas family with his Jeremy Scott collaborations, but with the signings of Kanye and Pharrell, the brand needs to add this last rapper to the roster. Pharrell will appeal to a more mainstream crowd with his new collection. And Kanye has stronghold on most of the same audience that Rocky has dabbled in, but Rocky still has street cred with the kids who are still into J. Scott—but only because Rocky is. He can carve his own niche with adidas, whether it be with some more risky designs with Y-3 or a fashion-forward Consortium collection.