Packer Shoes likes to do something different than the rest of the sneaker boutiques. Yes, Packer, which is located in Teaneck, N.J., has a steady stream of collaborations that release from its shop's doors, but it also does projects that are rife with context. February 2014 was the 20th anniversary of Blue Chips—the film that starred Shaquille O'Neal and Penny Hardaway and showed the life of high school basketball recruits—and Packer ran with this theme and produced 20 pairs of a Blue Chips-themed Reebok Shaq Attaq.
The sneakers released on February 18, and were announced by a Twitter-only link from Packer. And they were gone nearly as quick as they came. Even as limited as the sneaker was, pairs were almost instantly popping up on eBay - and selling for serious cash. Let this be a lesson to other sneaker boutiques: When you think outside of the realm of your own store, you can come with great ideas. The "Blue Chips" Shaq Attaqs weren't just great because they were a blue and yellow basketball sneaker, they had money, the underlying theme of the film, as a graphic on the insole.