Twitter and Instagram can be a sneakerhead's best friend. Twitter RSVPs can be pure fuckery, but if you can secure a guaranteed pair of sneakers, then you won't have to wait on release day - and can, you know, actually go to work and make money. They're also tools that bring attention to deals on sneakers and give the consumer more purchasing power. Instead of going to the local mall and paying the sticker price on a pair of sneakers, see if a better price pops up on your Twitter or Instagram feed. Someone may be selling a pair on the low.