The sneaker market will become even more competitive.
Never before has there been so much attention on the sneaker industry and never before has there been so much money to be made. Brands and investors see this and with the U.S. market as the driving force in sneakers, and the economy and jobless rates looking better everyday, five years from now might have us seeing ad campaigns with balls again. Remember Pump Up and Air Out? Yeah, competition is nothing but a beautiful thing for consumers. It means everyone steps up to create better product or they get left behind.