Who And Why: Founder and editor of Sneaker Freaker

Just starting a sneaker magazine was accomplishment enough—the fact that Simon "Woody" Wood has been able to turn Sneaker Freaker into a resounding success (from Australia, no less) speaks not only to the thirst and strength of the market, but to Woody's passion and drive. Earning the cover of Sneaker Freaker is as prestigious as it gets for a sneaker.