James Worthy, New Balance
Life span: 1982 - 1988
"Endorsed By No One" has been New Balance's battle cry for some time now, at least in part motivated by their ultimately ill-fated signing of James Worthy in the early '80s. This in itself does not bode well for a reunion. However, Worthy's endorsement and name did introduce New Balance's already excellent basketball line (previously worn by the likes of Celtic benchwarmer M.L. Carr) to a new audience, and the Laker-themed hightops went from the Forum floor to high school hallways. Seeing that New Balance is still maintaining a tenuous NBA presence, it's time to get Big Game James's name back on the tongues and on the floor.