James Franco is taking a page out of Kanye's book and doing some unconventional marketing for his new movie, This Is The End. The actor and some assistants painted a mural in Brooklyn of the film's stars: Franco, Seth Rogen, Jonah Hill, Danny McBride, Craig Robinson, and Jay Baruchel.

The painting, also called "This Is The End" was done in collaboration with Sky High Murals, the largest outdoor mural company in the U.S. You can go see the mural in Brooklyn at Bedford and Grand, but no word on how long they'll leave it there. Or how long until someone defaces it.

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[via Gawker]