Taking a cue—yet again—from his General Hospital character, in 2010 Franco held an exhibit at the Museum of Contemporary Art, L.A. based on his soap opera character (who held an exhibit at the same museum, albeit a fictional one).
Several other real-life exhibits have followed, with Franco often preferring a multimedia approach to his work. He worked with Gus Van Sant to create Unfinished, featuring behind-the-scenes footage and outtakes from My Own Private Idaho (which Franco has stated is his favorite movie); it screened at New York's Gagosian Gallery (and was excellent). He's also exhibited paintings, photographs, video art, and installations worldwide.
In 2012, he even shot a campaign for Seven for All Mankind.