Here's a riddle for you: What's a company to do when its industry is struggling and its demographic is everyone but credit card-happy youngsters?

Slapping on Mike "The Situation" Sorrentino's face on their brand should do it.

FLOW Formal, a New York-based tuxedo company, has just inked a six-figure deal with the Jersey Shore star to be the face of their new line of tuxes, which will be named after him and be available in February 2012. The CEO of FLOW, Brian Weintraub, elaborated on the decision to TMZ, saying, "This is great for us and great for the industry. [Tuxedos have] become an old man thing."

[via TMZ]