Lil BabyĀ is getting a head-start on his summer takeover.
On Saturday night, the ATL rapper appeared in a newĀ Beats by Dre commercial alongsideĀ Memphis GrizzliesĀ Ja Morant. The 90-second spotĀ was soundtracked by Lil Babyās āDark Modeā record, in which he reflects on his status in the game, keeping his eye on the ball, and looking out for his inner-circle. The song is also packed with basketball references as well as handful of NBA name-drops.
āPut the whole team on my back, I play through injuries/I leave blood and sweat out on the court and get a victory [...]ā he raps in the black-and-white visual.
The Beats ad was directed byĀ ILLIMITEWORLD andĀ premiered during the NBA playoffs. You can check it out via YouTube above.
āJa has been one of my favorite players to watch.Ā Weāve been locked in,ā said Lil Baby in a press release. āThis is not my first time partnering with Beats, but we took it up a notch with this original song. The world gets to experience āDark Modeā for the first time in a way thatās crazy!ā
Itās unclear if āDark Modeā is a stand-alone joint or will appear on a larger project. Lil Babyās last solo album was 2020āsĀ My Turn, which arrived about 16 months beforeĀ The Voice of the Heroes with Lil Durk.
Back inĀ March, Lil Baby revealed his plans to dominate the summer and would release a steady stream of music videos until then.Ā
Over the past few months, Lil Baby has come through with a handful of singles, including āRight On,ā āIn a Minute,ā and āFrozen.ā