Catch the new video for "Kevin's Heart," predictably starring Kevin Hart, up top. Cole handled directing duties for the latest KOD video, again working alongside Scott Lazer. Just last week, Lazer and Cole linked for "ATM."
KOD is expected to top the Billboard 200 when the charts are updated later this week. Current projections have Cole on pace to hit the top spot for the fifth time with a haul (an estimated 400,000 equivalent album units) that may go down as 2018's biggest week yet.
On KOD closer "1985 (Intro to The Fall Off)," Cole—according to most interpretations—seemingly calls out Smokepurpp and others. Fans of Purpp, who alongside Lil Pump has publicly mocked Cole on multiple occasions as part of an apparent trolling, have responded by chanting "Fuck J. Cole!" at recent stops on the Monster Energy Outbreak Tour.
Cole was also recently the subject of some Kanye West comments. Prior to West's disappointing remarks about Trump, West apparently told Charlamagne Tha God that he feels like a consistent target of Cole disses. "He said he feels like J. Cole—remember when J. Cole put out the 'False Prophets' record?—he said that he feels like J. Cole is always dissing him in records," Charlamagne said last week during The Breakfast Club's Rumor Report. West, according to Charlamagne, also referenced specific Cole lines he felt were written about him.