Tidal is finally sharing the official streaming numbers for Kanye West's The Life of Pablo. As you're probably already aware, Kanye released his latest album exclusively on Jay Z's music service when the album dropped. According to Tidal, Pablo was streamed over 250 million times in its first 10 days of release. Tidal subscriptions also reportedly doubled after Pablo dropped. Originally, Kanye said that the album would be available exclusively on Tidal. However, the album's new single "Famous," featuring Rihanna, is now available on both Apple Music and Spotify.
Tidal is also celebrating its one year anniversary since it launched on March 30, 2015 by sharing it's number of subscribers. The service says it has gained about 2.5 million new subscribers globally since it's launch for a new total of three million paid subscribers globally. According to Billboard, around 1.35 million of those subscribers have opted for the service's hi-fidelity, lossless audio/video tier, which costs $19.99 per month as opposed to its regular $9.99/month option. However, these numbers are still behind the other streaming services. Apple Music currently claims 11 million paid subscribers and Spotify CEO Daniel Ek announced last week that his service hit 30 million subscribers.
In typical Kanye fashion, he tweeted out a humble response to the news.