No rap label made a bigger impact in the '90s than Bad Boy. Founded in 1993 by ambitious Uptown A&R Sean Combs—we just call him Puffy—Bad Boy went on to produce over a dozen million-selling albums, several of them going multiplatinum, as well as countless hits from the likes of Ma$e, The LOX, and the labels marquee artist, The Notorious B.I.G. Their stretch of success also crossed over into R&B, with celebrated acts like Total, 112, and Biggie's then-wife Faith Evans bringing a slow jam flavor that couldn't be ignored. Match that with The Hitmen, Puffy's in-house production, and it was a wrap. Bad Boy was gettin' more money than you could count.
Puff Daddy and his label are still a relevant fixture in hip-hop, but they'll forever be remembered for their influence during a movement two decades ago that our culture now sits on today. As a refresher course, here are 30 Photos That Defined the '90s Bad Boy Era.