Pros: He's bringing drill to the streets of New York.
Cons: His Shmoney Dance risks turning him into a gimmick
Brooklyn’s Bobby Shmurda has taken the Internet by storm recently. His song "Hot N****" has morphed into the street rap anthem of the year and the video racked up over a million YouTube views. Not to mention his trademark “Shmoney Dance” has been seen everywhere from Vine to Jay Z and Beyonce’s “On The Run” tour.
Bobby’s halting delivery and street-inspired lyrics have many calling him New York’s answer to Chicago Drill music. His GS9 crew recently dropped their Shmoney Shmurda mixtape, delivering on the buzz their viral hits generated—though it shouldn't be considered a Bobby Shmurda project as he's notably absent from most songs. He's already been able to turn his buzz into co-signs from guys like Raekwon and Meek Mill and a major label deal with Epic Records thanks to Sha Money. But despite having more buzz than any other rapper on this list, the pressure is on as Bobby needs to shake off the one-hit wonder tag in a hurry by dropping another hot song and a quality project. —Chris Mench