When 9th Wonder went from producing underground hip-hop with Little Brother to landing a track on Jay-Z's The Black Album virtually overnight, there was a mild furor that a producer who uses FruityLoops had stormed the gates of professional hip-hop production. In the years since, producers with DIY backgrounds using every variety of cheap software have scored major label hits. And in any case FruityLoops (now FL Studio) is scarcely the culprit when an inexperienced producer creates a lousy track with paper-thin drums. But for sound snobs who privilege MPCs or ProTools, sneering at "FruityLoops producers" remains a reliable go-to insult.
Nov. 4–5, 2017 in Long Beach, CAExclusive drops, one-of-a-kind art, and
riveting panels featuring André 3000
A$AP Ferg · Don C · Lonzo Ball and more
Performances by N*E*R*D · Gucci Mane
Young Thug · M.I.A. · A-TRAK
DJ Khaled · Jaden Smith and more