Although The College Dropout introduced Kanye to the world at large, it also helped reintroduce Consequence. Cons first rose to fame in the late '90s when he appeared all over A Tribe Called Quest's 1996 album, Beats, Rhymes and Life. But after a few record deals went sour, Consequence took a step back from the industry. After being introduced through mutual friend 88-Keys, Cons ventured out to New Jersey to meet Kanye. The two hit it off and formed an alliance where Cons would help Kanye with his raps and Kanye would bless Cons with his beats.
Things were going well for Kanye at the time as he kept producing hit songs for just about everyone in the industry. Meanwhile, although he was working with Kanye regularly, things hadn't popped off for Consequence—who was still working a job and hustling on the side (Kanye had to talk him out of that). However, Cons was still frustrated, so he decided to have some fun. "I was so tired of taking the train that I would steal Kanye's [G5 Benz Wagon] and go to Queens," said Consequence. "I’d come back and he be, ‘I thought you was going to the grocery store!’ I’d be like, ‘I did...in Queens.’"