Things like being selected as an XXL Freshman can be a blessing and a curse. If you have an upcoming project releasing soon, it can work well in your favor as you've got the spotlight and opportunity to gain more fans. But if you are a self-destructive crazy person like Charles Hamilton or Blu ("Who the fuck is glue?" Blu) or just maybe not like, really super-good at rapping, like CyHi or something called a "Lil Twist," that spotlight has a very short half-life. Timing is everything, and it's easy to miss that window of opportunity. If you do, it can take years to regain that level of attention and buzz. In fact, it may never return.
Nov. 4–5, 2017 in Long Beach, CAExclusive drops, one-of-a-kind art, and
riveting panels featuring André 3000
A$AP Ferg · Don C · Lonzo Ball and more
Performances by N*E*R*D · Gucci Mane
Young Thug · M.I.A. · A-TRAK
DJ Khaled · Jaden Smith and more