His Identity & His Brand
Rich Homie Quan: “Trinidad James and I are signed to the same label. He got a major deal through Def Jam, I’m still just with the label [T.I.G. Entertainment], so I’m still independent. But that’s my dog. We went to the South by Southwest festival in Houston, that was my first time ever going out there. You know, it’s a different crowd, a different atmosphere. Especially coming from Georgia.
Trinidad James and I are signed to the same label. He got a major deal through Def Jam, I’m still just with the label [T.I.G. Entertainment], so I’m still independent.
"In Georgia it’s so hard to stand out. People try to do too much to fit in, and that’s what I was thinking about: How can I approach this game and be different? What can I offer that another rapper ain’t trying to offer? What’s gonna make these people like me? Why don’t some people like me. It’s all like, if I can just tell my story. Ain’t nobody got my story but me.
“I think my music resonates because it’s so real that people can relate to it. They like, ‘It feel like your music.’ It’s really from the heart, it’s not like I’m out here rapping like, ‘Okay, I wanna make a song about nothing but cars.’ Nah. My following’s been growing so fast. I don’t put a lot of tweets up, I don’t put a lot of pictures up. People just feel as if we each other and I say everybody Rich Homie, it’s a brand. Everybody can be a Rich Homie, anybody.”