48. Rich Homie Quan "Type of Way"
Album: Still Goin In Reloaded
Producer: Yung Carter
Label: T.I.G. Entertainment
The early '00s marked a major movement for Atlanta's hip-hop scene: As its club sound was transforming the sound of the pop charts, and Big Meech's BMF money hit the scene like a tidal wave, the rappers who would go on to dominate the '00s rose to almost mythic prominence: Young Jeezy, T.I., Gucci Mane. Of course, all three would be plagued by their own demons throughout the '00s; of late, they've left a void for the new generation to fill. Enter Rich Homie Quan, who joins peers like the Migos, Trinidad James, and Young Scooter the most promising artists to rise in the post-Gucci diaspora.
Quan's style has the tactile melodicism of Future, although he sings sans autotune. He has hooks and can also write lyrics, giving his songs a wordsmith's dimension that is absent from songcraft-oriented auteurs like Future. "Some Type of Way" is his biggest look to date, surpassing 1.6 million views on YouTube and garnering the rapper enough buzz to climb to the No. 2 spot on LiveMixtapes' most-searched artists list. Flipping a common saying into a hook was a smart touch, especially one that implies so much more than it says literally. You might not like it, but it's making a lot of folks feel some type of way regardless. —David Drake