Art Director: Steve Attardo
Alexis Kraus wears white Keds on stage every night. So, when Sleigh Bells was deciding on their cover for Reign of Terror, it only made sense to doctor up the pre-existing blood on this pair of white Keds, actually worn by Kraus.
Guitarist Derek Miller said in an interview with Pitchfork that they symbolize a loss of innocence, and that the blood is in fact from him whacking Kraus over the head with his guitar at a show. Either way, the bloodied Keds are representative of their entire catalog and are, overall, a badass image.