T.I. was introduced to the game on I'm Serious, backed by hot producers of the time, including the Neptunes, Jazzy Phae, and an Atlanta-based beatmaker on the rise named DJ Toomp. He gave us a taste of his introspective side and his ability to tell stories, and also the hustler persona that would become more prevalent in later work.
The album showed he had star potential and the ability to attract fans, but it did not crown him the "King of the South." It did not sell well (about 270,000 copies to date which clocks in as his lowest selling album), and his label at the time, Arista Records, ended up dropping him. It would take Trap Muzik, his second LP which some have called the South's Illmatic, for him to ultimately begin to wear the title well.