28. E-40, The Ball Street Journal 2008)
Label: Warner Bros., BME, Sick Wid It
Of course E-40, perhaps the world's most pun-tastic rapper, made this list. We don't know about you, but we'd much rather read 40 Water's titular publication than the Wall Street Journal. Stocks and bonds are cool and all, but what if you can't decide whether to invest in candy paint or pinky rings?