From limited collabs to viral pieces that sparked trends, these are the items that captured the streetwear community’s attention over the first half of 2026.
Mike DeStefanoSwatch Group
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From Kool Aid pineapple spears and Conformity Gate to Punch the Monkey and Bieberchella, these viral moments dominated our timelines
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After much speculation, and arguably preposterous hype, the Royal Pop collection is here.
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Swatch Group Reports $3.5B in Sales, Driven by Viral AP Collab
The $400 "Royal Pop" pocket watch generated 25 billion social media views and lines across the globe, but exchange rate losses and factory costs wiped out Swatch Group’s profit margins.
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