High octane and true-to-brand, Moose Knuckles rounded off their trifecta of Seven Deadly Sins parties with a blowout performance from Lil Kim in New York.
If Moose has taught us anything in the past year, it’s that the premium outerwear and luxury lifestyle brand certainly knows how to throw a successful party. Following the release of their Seven Deadly Sins capsule collection series, Moose Knuckles brought the concept to life with a series of parties beginning in London, stopping off in Milan, before rounding things off with a crazy New York finale. Things kicked off with the official opening of the brands new New York flagship store in the heart of Soho, welcoming the Moose Tribe to explore the current seasonal offering within the walls of the grandiose new build. As NYC’s streets turned cold, things heated up, as the Seven Deadly Sins collection concept came to life in a way best described as “larger than life” as the ‘House of Sin’ opened its doors for one night only.
For the occasion, The World of McIntosh Townhouse was transformed into a fully immersive, experimental experience featuring seven sin-themed rooms across three floors. Greed fame to life inside of a casino-themed gold room, while Gourmand was realised with an overindulgent wall of fried chicken. The colour Pride room was headed up by music from the likes of Half Moon BK, while Indolence displayed a customised CBD dome on the buildings top floor. Taking centre stage was Lust, coming to life in the form of a custom-built strip club that bumped the sounds of The NY Fox, Drewbyrd and Noodles, before New York legend Lil Kim rounded off the night with a wild live performance.
For those that missed out, step inside the House of Sin below. New Yorkers can join the Moose Knuckles Tribe by heading down to the newly opened Soho store on 57 Greene Street, New York. Moose Knuckles Autumn/Winter 19 collection and select pieces from the Seven Deadly Sins capsules are available now via Moose Knuckles.