Daily Paper wants to make sure the world knows they're not here for play, as they flex their statement styles in their SS19 campaign.
Following a successful preview of their FW19 collection at Paris Fashion Week, Amsterdam's own lifestyle label Daily Paper keep their feet on the gas as they trailblaze through the fashion industry.
With each collection, Daily Paper demonstrates their strength of thoughtfulness in relation to our global communities and societal philosophies. Last season looks at diversity, unification, and the blurred lines of privacy and freedom. SS19 puts the lens on survival and success within the digital age, exploring the need to self-invest and reaccumulating the power technology has over our lives. Daily Paper positions themselves at a middle ground, highlighting how technology can empower the individual or community while questioning the role it plays with our freedoms.
The Spring/Summer 2019 campaign heads back to South Africa to showcase the graphic-heavy collection that pulls heavy inspiration with tech advertisements. While the brand's streetwear roots and core sensibilities remain central to the drop, fashion lines are stronger than ever as unconventional silhouettes and carefully curated fabrications blend the present day with a vision of the future. No sacrifices on style and flair have been made, with the otherworldy campaign setting accelerating Daily Paper's rise to the top.
Take a look at the Daily Paper SS19 campaign below, and shop the release now via their Amsterdam flagship and online store.