Through Standard Issue Tees and JSP, Jimmy Gorecki uses simple, functional silhouettes to tell a story. The narrative began with his love of sweatpants and his desire to manufacture sweats and basics with a higher production value than he saw on the market at the time, resulting in JSP, a brand that owes to his nickname, “Jimmy Sweatpants.”
Striking a balance between premium materials and ethical, local production, Gorecki has carried his design ethos into elevated essentials that resonate with athletes, celebrities, and musicians like LeBron James, Meek Mill, Carmelo Anthony, and Chris Paul. He has also collaborated with Vans, DC Shoes, Padmore & Barnes, ICECREAM, and more.
Gorecki’s personal story, though, began as a skateboarder. As an amateur in the early 2000s, the Philadelphia local counted Ice Cream, Zoo York, and the cult board brand Aesthetics among his sponsors. It was through this experience that he gleaned insights that would inform his next act. Armed with a marketing degree from Temple University, he moved into television, consulting, and, ultimately, fashion.
So what does this run mean to Gorecki? Here, he breaks down what he learned from skateboarding and its community, how he applied it to his business, and the financial lessons he took from it all.