Target Pulls Activity Book After Getting Called Out for Mislabeling Historical Black Figures

An item in the store mislabeled three historical Black figures: W.E.B. Du Bois, Booker T. Washington, and Carter G. Woodson.

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Target has announced plans to rescind a book from their stands that mislabeled three influential Black civil rights leaders.

According to People, the magnet activity book titled Civil Rights Magnetic Learning Activity incorrectly displayed W.E.B. Du Bois as Carter G. Woodson, Woodson as Booker T. Washington and Washington as Du Bois. In a statement made to the outlet, Target said that the chain "will no longer be selling this product in stores or online” and that the company has made the product’s publisher "aware of the errors."

The item surfaced in a TikTok post from last month, where user @Issatete shared her disappointment over the mislabeling and demanded that Target pull the item from shelves. "I don't know who's in charge of Target but these need to be pulled off the shelves immediately," she said in the 1-minute clip.

@issatete

Idk who needs to correct it but it needs to be pulled off the shelves nontheless. Any person could have missed the mistake but it just takes one person to point it out and ask for corrections #blackhistory #blackhistorymonth #blacktiktok

♬ original sound - Issa tete

Explaining that she teaches U.S. History and majored in social studies, the TikToker added that she "noticed some discrepancies" once she opened the item. She compared the aforementioned historical figures to the characters drawn in the book, clarifying what the men looked like.

“I get it, mistakes happen,” she concluded. “But this needs to be corrected ASAP.”

@Issatete followed up in a second TikTok, to celebrate the item's removal from stores, although she said they didn't issue an apology. "I never blamed Target, I just told them to take it off the shelves," she said. "I just asked them, 'Remove this, this ain't right. Someone needs to take accountability."

@issatete

Replying to @Issa tete i guess this is the closest thing to an update i have…thank you again for making my video reach @TMZ #blackhistory #blackhistorymonth #blacktiktok

♬ original sound - Issa tete

"Like I said, I'm a U.S. [History] teacher, I was not gonna let that slide," she added.

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