Apparently, a recent Pizza Hut meeting went something like this:
Important Pizza Person 1: "Holy shit. Have you guys watched Black Mirror yet?"
Entire Room of Other Important Pizza People: "Yeah."
Important Pizza Person 1: "Sick. Let's do 'Crocodile' in real life."
At this year's CES bash in Las Vegas, Pizza Hut announced its global partnership with Toyota aimed at exploring the "future of pizza delivery" through self-driving delivery vehicles. The autonomous concept car, pictured below, is called the e-Palette. "With Toyota, we are excited to be partnering with an undisputed leader in human mobility with a reputation for innovation, reliability, and efficiency as we define the pizza delivery experience of the future," Pizza Hut president Artie Starrs said Monday. e-Palette testing is set to begin in early 2020.
Predictably, the official @BlackMirror Twitter account promptly chimed in with a "Crocodile" reminder:
As everyone who's caught up on the new Black Mirror episodes knows, the self-driving Pizza Hut delivery vehicle is striking similar to technology featured in the season 4 episode "Crocodile." @BlackMirror wasn't the only one to notice the similarities:
If it matters to you, the Pizza Hut x Toyota collaboration will also include updates to the brand's current "delivery ecosystem," including the capturing of driver behavior data.
Your recommended plans for the foreseeable future: sprinkle existential anguish on your daily diet of autonomously delivered pizza while awaiting certain doom. Sounds delicious.